Elkhart Lake Privacy Policy

Elkhart Lake respects the privacy of every individual who visits our web site or responds to our online advertisements or e-mail campaigns. This Privacy Policy outlines the type of information we typically collect from our web sites, online advertisements at other web sites and e-mail campaigns, and how we may use that information. This Policy will also instruct you on what to do if you do not want to share personal information with us. We may update this Policy from time to time, so please check it occasionally.


Your Provision of Personal Information is Voluntary:


At our web site and via Elkhart Lake online advertising at other web sites, we may ask you for information such as your name, address, telephone number and/or your e-mail address. Your agreement to and provision of such personal information is completely voluntary.


When you do provide us with personal information, unless you are advised otherwise, we may use that information to improve our services or programs or to contact you. Except as stated in this Policy, we do not sell, transfer or disclose your personal information to third parties unless we have your express consent.


If you do not want information collected from our website and online advertising at other web site, please do not agree to the collection nor submit any information to us. If you have already submitted personal information and would like us to remove it from our records, you may choose to unsubscribe at anytime.


Some Non-Personal Information is Collected Automatically:


We may automatically collect certain non-personal information when you connect to our web sites. Examples of this type of information include the type of internet browser used, the type of computer operating system used, the connection speed used and the domain name from the web site from which you linked to our site or advertisement.


When you view our web site, we may store some information on your computer. This information will be in the form of a “cookie” or similar file and may be used by us to collect other information during your visit to our web site, such as the particular site areas you visit and the activities in which you participate. A cookie is a small file of letters and numbers that we put on your computer if you agree. The information that is collected by cookies on our Web site is used to analyze the use of our Website to help guide improvements and to improve the functionality of our Web site. The Cookies we use on our Website do not collect or store any personally identifiable information. By using our Website, you agree that we can place these types of cookies on your device.


Google Analytics
Elkhart Lake uses Google Analytics, a Web analytics service provided by Google, Inc. Google Analytics uses cookies to help the Web site operators (us) analyze how users use our site. The anonymous information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this anonymous information for evaluating your use of Elkhart Lake. Compile reports on Website activity, including the number of visitors to the Website, from when you have come to the Website, the pages you visit, and the length of time you have spent on our Website, for ourselves and other Web site operators. We use these reports to improve the way our Website works. Google may also transfer the information collected by the Google Analytics cookie to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

To opt out of Google Analytics Tracking, follow this link to get a tool to allow your browser to opt out of Google Analytics tracking: https://tools.google.com/dlpage/gaoptout


Google AdWords – Targeting and Remarketing

Elkhart Lake uses Google AdWords for targeting and remarketing.

We collect data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements, or the websites and online services where we display advertisements.

We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Remarketing”). We collect information about where you saw the ads we serve you and what ads you clicked on.

Users may opt out of Google’s use of cookies by visiting the Google Advertising Opt-out Page. Users may opt out of Google Analytics by visiting the Google Analytics Opt-out Page (mentioned above). Users may opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative Opt-out Page: http://optout.networkadvertising.org/?c=1#!/


A Facebook pixel is a tiny piece of Javascript code that we have incorporated into our website. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use pixels to record information about the way visitors use our website. This includes conversion tracking and audience targeting/retargeting.

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information currently. Facebook can connect the data to your Facebook account and use the data for their advertising purposes.

To opt out of Facebook Pixel tracking and data collection, follow this link to change the settings in your Facebook profile: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen


Crazy Egg
We use a third-party service, Crazy Egg, to analyze and improve the use of our Elkhart Lake web pages. For more information about Crazy Egg, please visit their website www.crazyegg.com. Crazy Egg may use cookies for one or more of the following purposes: user preference storage, A/B testing, usage pattern assessment, traffic analysis, advertisement performance assessment.
Cookies placed by Crazy Egg do not include personally identifiable information such as name, phone number, email address or mailing.

To opt out of Crazy Egg, follow the instructions to remove yourself from the data collection process: https://www.crazyegg.com/opt-out

How to Request Removal from Communication Listing:


If you have submitted personal information and opted-in to receive communications from us but would now like to be excluded from these communications, it’s easy to unsubscribe. Please note that removing you from our communications may take up to two business days, so you may receive additional messages for a short period.


We are pleased that you have chosen to visit our site. Further questions? Contact us at
877-355-4278 or email us at Tourism@elkhartlake.com.