Surrounded by the rolling hills of Wisconsin’s Kettle Moraine lies Road America, a four-mile road course considered by the motorsports community as not only the best in the United States, but also one of the world’s premier circuits. No longer just a summer destination, Elkhart Lake’s Road America is a year-round venue with unique activities for groups of all sizes. In its 60 years of experience, Road America has put the State of Wisconsin and the Midwest on the map, and grown into a premiere destination for families and fans of all ages. Continually raising the state’s profile nationwide in the promotion of tourism and the betterment of motorsports and quality entertainment, Road America now cultivates worldwide acclaim and is affectionately known as America’s National Park of Speed.
Road America is big business, attracting 800,000 visitors a year from every corner of the world. Economic impact studies show that Road America, its events and visitors generate more than $100 million dollars each year. Over 450 events are held annually at Road America, often running multiple activities on the same day incorporating the 4-mile track, the interior Road America Motorplex and the beautiful grounds surrounding the facility.